Mailchimp邮件营销API中文指南

接入教程

1. 注册Mailchimp账号并获取API密钥
2. 创建邮件列表并设置营销活动模板
3. 调用发送接口测试邮件功能
4. 集成交易邮件发送到应用流程
5. 监控邮件发送数据并优化效果

创建邮件营销活动

python

import requests

url = "https://api.mailchimp.com/3.0/campaigns"
headers = {
    "Authorization": "apikey YOUR_API_KEY"
}
payload = {
    "type": "regular",
    "recipients": {
        "list_id": "YOUR_LIST_ID"
    },
    "settings": {
        "subject_line": "Welcome Offer",
        "from_name": "Your Brand",
        "reply_to": "contact@yourbrand.com"
    }
}
response = requests.post(url, json=payload, headers=headers)
print(response.status_code)
print(response.json())

添加联系人到邮件列表

php

<?php
$api_key = 'YOUR_API_KEY';
$server_prefix = substr($api_key, strpos($api_key, '-') + 1);
$url = "https://$server_prefix.api.mailchimp.com/3.0/lists/YOUR_LIST_ID/members";
$data = [
    'email_address' => 'user@example.com',
    'status' => 'subscribed',
    'merge_fields' => [
        'FNAME' => 'John',
        'LNAME' => 'Doe'
    ]
];
$ch = curl_init($url);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_USERPWD, "apikey:$api_key");
curl_setopt($ch, CURLOPT_HTTPHEADER, ['Content-Type: application/json']);
curl_setopt($ch, CURLOPT_POST, true);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode($data));
$response = curl_exec($ch);
curl_close($ch);
echo $response;
?>

发送交易邮件

javascript

const axios = require('axios');

const sendTransactionalEmail = async () => {
    try {
        const response = await axios.post(
            'https://mandrillapp.com/api/1.0/messages/send',
            {
                key: 'YOUR_API_KEY',
                message: {
                    from_email: 'noreply@yourdomain.com',
                    to: [{ email: 'customer@example.com' }],
                    subject: 'Order Confirmation',
                    html: '<p>Your order has been confirmed.</p>',
                    text: 'Your order has been confirmed.'
                }
            }
        );
        console.log(response.data);
    } catch (error) {
        console.error(error);
    }
};

sendTransactionalEmail();

常见问题

如何获取Mailchimp API密钥？

登录Mailchimp账户后，进入账户设置中的"API密钥"部分即可生成新的API密钥。请注意保管好密钥，避免泄露。

API调用速率限制是多少？

Mailchimp API有速率限制，通常为每小时最多10个请求。具体限制可能因账户类型而异，建议查阅官方文档获取最新信息。

发送交易邮件和营销邮件使用同一个API吗？

不完全相同。营销邮件主要通过Mailchimp核心API（api.mailchimp.com）管理，而交易邮件通常通过Mandrill API（mandrillapp.com）发送，两者可能需要不同的API密钥和端点。